The National Coalition Against Racism in Sports and Media exists to fight the powerful influence of major media who choose to promulgate messages of oppression. The impetus which formed the NCARSM was the clear case of media coupling imagery with widely held misconceptions of American Indians in the form of sports team identities resulting in racial, cultural, and spiritual stereotyping. The NCARSM was originally formed in October 1989 during the Chief Illiniwek controversy at the University of Illinois. The NCARSM has been reconstituted in June, 2014 in the Twin Cities.


NCARSM, while best known for its front-line demonstrations outside sports stadiums across America has been responsible for an


educational effort which has made the issue of racial stereotyping a household discussion. The NCARSM takes a long term view of the struggle against hatred and disrespect. We are in a fight against all cases of racism, and against long ingrained willful and self serving ignorance. We strive towards the elimination of the misrepresentation and abuses of all people in sports and media.


The components of major media which from public and government opinion includes: film, video, sports entertainment, educational institutions, publications, news organizations, television, cable, satellite, internet, retail practices and merchandising, marketing and radio.


Mission Statement

The National Coalition Against Racism in Sports and Media (NCARSM) will educate and when necessary confront the individual, institutional and governmental influences that propagate racism in sports and the media.

Photo Album

The National Coalition

Against Racism in

Sports and Media

(NCARSM) Photo Album.

Click photo album for more pics.


National Coalition Against Racism in Sports and Media

P.O. Box 10581

White Bear Lake, MN 55110

Tel: (651) 249-1743

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© 2014 by NCARSM